Ext-AMEA Business Analyst

Job Description: Ext-AMEA Business Analyst

Position Details
Job Title: Ext-AMEA Business Analyst
Experience: 6+ Years
Relevant BA Experience: 4+ Years
Work Mode: Remote
Working Hours: 10:00 AM – 7:00 PM IST
Domain: Customer Experience Management (CXM) / Digital Products

1. Job Overview

We are looking for a highly analytical, detail-oriented, empathetic, and customer-centric Ext-AMEA Business Analyst to join our AMEA Digital team.

The candidate will play a crucial role in bridging the gap between business requirements and technical solutions, ensuring the successful delivery of digital platforms and products. The role requires a strong understanding of Customer Experience Management (CXM), CRM, and marketing concepts, with particular emphasis on stakeholder engagement and collaboration with regional marketing teams.

The Business Analyst will work closely with the Regional Product Manager, technical delivery teams, UI/UX designers, country teams, and other business stakeholders to define product requirements, manage the product backlog, coordinate releases, and ensure the timely delivery of high-quality features.

The role will primarily focus on the following product areas:

* GrowerCRM
* Customer Journey and Campaign Orchestration
* Lead Capture and Routing
* Consent and Preference Management
* NAVI – Portfolio Management Tool for New Product Launches

2. Key Responsibilities

A. Business Analysis and Requirements Management

* Conduct workshops with business stakeholders to gather, analyse, and document business requirements.
* Prepare Business Requirements Documents (BRDs), customer journey maps, workflow diagrams, and process documentation.
* Perform business process analysis, needs assessments, and gap analyses.
* Translate business requirements into detailed user stories with clear acceptance criteria.
* Collaborate with the Product Manager and business stakeholders to obtain approval for requirements and user stories.
* Create epics in Jira for approved features and break them down into actionable user stories.
* Ensure requirements are clearly understood by the technical team to minimise rework and improve delivery efficiency.

B. Product and Stakeholder Management

* Build and maintain strong working relationships with marketing teams across AMEA.
* Participate in marketing strategy discussions to align product development with business and marketing objectives.
* Work closely with the Regional Product Manager to align product roadmaps, priorities, and objectives.
* Act as the primary point of contact for the technical team regarding business requirements, clarifications, and functional queries.
* Present product updates, progress reports, and feature demonstrations to business stakeholders.
* Coordinate with country teams to manage regional requirements and ensure successful product adoption.

C. Agile Delivery and Sprint Management

* Collaborate with the Technical Delivery Lead and Scrum Master to define delivery plans and sprint priorities.
* Support sprint planning and ensure the team has clearly defined requirements and acceptance criteria.
* Work closely with the development team to ensure features are delivered according to approved specifications.
* Ensure expected outcomes are achieved during each sprint.
* Conduct sprint demos for the Product Manager and business stakeholders.
* Coordinate release planning and ensure timely communication of releases across country and technical teams.
* Ensure technical delivery remains aligned with product priorities and business objectives.

D. UI/UX and Customer Experience

* Collaborate with the UI/UX team to develop feature mock-ups and obtain stakeholder approval.
* Understand customer journeys, user behaviour, and pain points to recommend improvements.
* Ensure digital platforms deliver a seamless, intuitive, and customer-centric user experience.
* Support the development of solutions that improve platform usability, engagement, and adoption.

E. Testing, UAT, and Release Management

* Develop detailed test scenarios and testing scripts in collaboration with the testing team.
* Ensure testers understand the intended functionality and business requirements.
* Support and execute integrated testing with the testing team.
* Validate delivered features against approved requirements and identify discrepancies.
* Coordinate and drive User Acceptance Testing (UAT) with business stakeholders.
* Establish go-live criteria and ensure all necessary validations are completed before release.
* Work jointly with the Technical Lead on cutover planning and go-live activities.
* Coordinate release communication and ensure readiness across relevant country teams.

F. Post-Go-Live Support and Adoption

* Manage hypercare support following product releases.
* Act as the primary contact for business stakeholders during the initial post-launch period.
* Identify and resolve adoption-related challenges in collaboration with technical teams.
* Support user training and knowledge-sharing activities to improve platform adoption.
* Monitor product adoption and ensure delivered features generate the expected business value.

G. Data Analytics and Value Realisation

* Use data and analytics to support business decisions and product improvements.
* Work with analytics tools such as:

* Amplitude
* Qlik Sense
* Google Analytics 4 (GA4)
* Looker Studio
* Collaborate with the Product Manager and country teams to assess and calculate value realisation for digital tools.
* Support the achievement of key regional business KPIs.
* Analyse product performance and identify opportunities for continuous improvement.

H. Multi-Market Delivery and AI Adoption

* Manage multi-market complexity, including localisation, multilingual content, staggered country rollouts, and varying levels of digital maturity.
* Proactively identify opportunities to incorporate AI into products and delivery processes.
* Leverage AI tools to draft and refine requirements, summarise stakeholder discussions, generate test scenarios, and analyse analytics outputs.
* Promote a data-driven and AI-first approach to business analysis and product delivery.

3. Mandatory Skills and Competencies

* 6+ years of overall professional experience, including at least 4+ years in Business Analyst roles.
* Strong experience in business analysis, requirements gathering, and documentation.
* Experience creating BRDs, user stories, acceptance criteria, workflow diagrams, and customer journey maps.
* Strong understanding of product management and product development processes.
* Experience working with Agile methodologies, including Scrum and Kanban.
* Hands-on experience with Jira and Confluence.
* Strong knowledge of release management, sprint planning, and testing processes.
* Experience coordinating UAT, integrated testing, and go-live activities.
* Understanding of CRM concepts, marketing concepts, and the basics of Salesforce (SFDC) as a platform.
* Experience in data analysis, reporting, and data-driven decision-making.
* Familiarity with analytics tools such as Amplitude, Qlik Sense, GA4, and Looker Studio.
* Experience managing business stakeholders and collaborating with cross-functional technical teams.
* Ability to understand customer journeys and translate business needs into technical requirements.
* Strong verbal and written communication skills.
* Excellent presentation, analytical, and research skills.
* Proficiency in Microsoft Office applications.
* Practical use of AI tools to improve business analysis and delivery efficiency.

4. Preferred Qualifications

* Degree or diploma in Business Administration, Engineering, or a related field.
* Certifications such as CSPO, PSPO, CBAP, Salesforce, or equivalent are preferred.
* Experience working in Customer Experience Management (CXM), digital product development, CRM, or marketing technology environments.
* Familiarity with the agricultural industry is an advantage.
* Candidates without agricultural domain experience should demonstrate the ability to learn new domains quickly and critically evaluate business requirements.

5. Key Success Factors

The successful candidate should demonstrate:

* A smart, creative, persistent, and customer-centric mindset.
* Strong analytical skills and a deep understanding of business and product data.
* Excellent stakeholder management and communication abilities.
* The ability to challenge business requirements constructively rather than simply document them.
* Strong ownership of requirements, delivery coordination, testing, and release readiness.
* A proactive approach to identifying process improvements and AI adoption opportunities.
* The ability to work effectively across multiple markets, teams, and business functions.

Performance will be evaluated based on:

* Release predictability.
* Requirement rework rate.
* UAT defect leakage.
* Platform adoption across launch markets.
* Time taken from stakeholder workshops to signed-off BRDs.

6. Additional Information

The role may involve participation in cross-functional initiatives focused on innovation and the development of new solutions. The candidate may contribute to the creation of business processes, designs, software, solutions, and other intellectual assets as part of the role.